Dropzone1 has launched the delayed trial of its e-fulfilment service in Reading, co-ordinating the delivery of goods bought online to local pick-up points. Forecourts under the BP and Texaco fascias have joined Jet, Spar and Londis stores to act as pick-up points for the trial, which was due to start in the summer. The first e-tailer to go live with the Dropzone1 service is gaming site Game.uk.com, part of Electronic Boutique. Simply Games came on board shortly afterwards. Featuring the slogan, "we're here when you're not," the initiative aims to tackle what director Lynda Wallace says is "the emerging dilemma of the internet shopping age: how to take delivery at home when you're out all day". {{NEWS }}