The poll, of 500 indies picked at random from the database of lottery operator Camelot, found 66% of independent retailers either strongly agreed or tended to agree that the commercial services sector would benefit from a new operator. Some 13% neither agreed or disagreed, while just 6% disagreed. The remaining 14% did not know.
The findings come ahead of the National Lottery Commission's final decision next month on whether Camelot should be allowed to offer mobile top-ups and bill payments through its 28,000 lottery terminals. The Commission ruled provisionally in July that it should not due to EU and competition law issues.
A total of 81% of indies polled wanted exclusivity deals favoured by PayPoint, the biggest company in the sector scrapped. Some 84% also wanted improved commission rates, but only 9% said they were unhappy with current commission rates.
As many as 93% also welcomed Camelot's plans to introduce faster technology if it entered the market, and 87% welcomed plans for improved payment terms.
"This research strengthens the growing call for change in the commercial services sector," said Paul Charmatz, Camelot's MD of commercial services.
"For too long, unfair, restrictive practices have been forced on retailers. Camelot's proposal would offer greater flexibility and better terms for retailers and consumers as well as increasing returns to good causes."