Sir; I was mildly amused to read the praise that Somerfield received in your Letters pages last week from Martin Armitstead, chairman of the Ickford Village Shop Association (p24), for its plan to supply village shops with products. I fully appreciate that small store owners ­ particularly those that are in remote rural areas ­ must look at every opportunity that comes their way if they are to survive in these highly competitive times. And the Ickford Village Shop Association is not your typical small store business. But surely other retailers will not be suckered into joining with Somerfield or Sainsbury. My concern is that offering products from supermarkets at a higher price simply allows shoppers to compare rsps and so come to the conclusion they are being ripped off. That cannot be good news for any of us. Simon Hargreaves By e-mail {{LETTERS }}