Sales at Iceland have moved into positive territory for the first time in three years as new strategic plans at the Big Food Group kick in.

For the 13 weeks to September 27 like-for-like sales at frozen food chain were up 1.7% compared to a fall of 0.2% in the first quarter. Iceland said it had re-focused on its freezer lines and “deal activity”.

Iceland now has 92 new concept stores up and running and plans to convert a further 60 in the second half.

BFG said warm weather pushed up sales of ice cream and barbecue foods at both Iceland and its cash and carry business Booker, where like-for-likes were up 1.8% compared to a drop of 1.2% in the last period.

Sales of tobacco at Booker climbed 2.1% against last quarter’s fall of 4.5% and the group put this down to its Spend & Save scheme during the first half.

Woodward foodservice maintained strong sales of frozen range with like-for-like sales up 20.7% from 18.2%. BFG said a new depot in Birmingham would add further impetus to its ambient and chilled lines.

Overall BFG like-for-like sales rose 2.2% compared to the first quarter decline of 0.5%.