Iceland launches its Christmas TV advertising campaign on November 14 using an ice show as a backdrop.
The 40-second execution will showcase Iceland’s party fayre and Christmas Made Easy lines and will feature a family dressed as festive characters skating. It will feature the 1960s Andy Williams track ‘It’s The Most Wonderful Time of The Year’.
News of the ad campaign came as parent company the Big Food Group unveiled a 3.3% drop in like-for-like sales in the 24 weeks to September 17. Bill
Grimsey, BFG chief executive, blamed the fall on a poor summer and competition.
Pre-tax profit increased from £12.8m in the first half of 2003 to £13.4m, although £1.9m of this was attributed to changes in accounting rules.
Grimsey said that due diligence with potential buyer Baugur could now proceed because pensions issues had been resolved.