Iceland insists it remains committed to its celebrity face Kerry Katona after a tabloid newspaper reported she was being dropped.
The Mirror said the former pop star was no longer regarded as a model mum by the retailer. Katona, 27, has been criticised for smoking and drinking while pregnant with her fourth child and has been accused of taking drugs, which she denies.
Iceland said it had no intention of replacing her and claimed the Mirror story was untrue. "Kerry is still under contract as the spokesperson of Iceland advertising and we are in negotiations with her for next year's contract," said a spokeswoman.