Asda has now hit back in the entertainment stakes, with an exclusive deal for the latest offering from Chris de Burgh.
Yes, apparently the Lady In Red singer is still alive, and still making records, as confirmed by the existence of Moonfleet & Other Stories. The shock news was accompanied by a slightly odd press release insisting, perhaps a touch defensively, that de Burgh was "upbeat" about the deal. Good for him.
So upbeat is Chris, in fact, that he felt it necessary to point out that his "management and record company have decided to make this unique deal". In other words, it's not his fault, honest.
Still, Asda has done rather better from another lady in red, the ubiquitous Cheryl Cole. It said sales of L'Oréal 'mahogany' hair dye have rocketed since the lovable Geordie brawler went faux-ginger on The X Factor, astutely putting the dye on promotion to cash in on her change of look.
No word yet on whether Tesco will put pork pies on promo to lure shoppers who want to look more like Mary Byrne.