KMI is launching its first razor under the King of Shaves brand, featuring a 'hybrid synergy' system designed to deliver a shave it claims is closer and lasts longer than rival products.
GSK's sensitive move
GSK is extending its toothpaste range with a premium sensitive-teeth variant to encourage trade-up . Sensodyne Gum Protection is available now across the trade [rsp: £3.59 for 75ml].
Soya cream chills out
Alpro Soya is taking its cream portfolio into the chillers with a 250ml reduced-fat alternative to single cream . It will be available from the end of this month from Tesco and Waitrose.
Splenda is claiming a UK first with a low-calorie brown sweetener. Splenda Brown Sugar Blend is being positioned as a versatile product with many uses .