The Müllerice range has been revamped to emphasise its positioning as a 'healthy, no-nonsense' snack. Three new flavours have been introduced, the taste is creamier and fruitier, and the packaging has been redesigned.
Bond for So Good
Journalist Jennie Bond is fronting a new marketing push for soya milk brand So Good, which has also recruited a leading Japanese food writer to develop a seven-day eating plan promoting the benefits of a Japanese diet.
Lavazza for festival
Lavazza coffee is hitting the Edinburgh Festival as part of a Scottish marketing drive. Visitors will be invited to sample the hot beverage in the branded lounge.