US supermarket giant Safeway Inc has relaunched its online shopping operation in Portland, Oregon, using the technology underpinning Tesco.com. In the first phase, five stores are offering the service, which will be rolled out during the year. There is a flat delivery fee of $9.95 and a product range of 35,000. Portland was chosen for the launch because residents are familiar with shopping online after net grocer Webvan set up shop there in the late 1990s, said a spokewoman. Tesco has a 35% stake in the business. Finance director Andrew Higginson said it expected to see a return on its initial £15.7m investment by the first quarter of 2003. Tesco has since received approaches from other retailers across the globe. {{NEWS }}