Somerfield has extended its in-store radio trials to all Somerfield stores in the run-up to Christmas.
The trial has been running for six weeks, initially in all Kwik Save stores and select Somerfield outlets. Nick Hall, Somerfield marketing controller, said: “The trial has been well received and we will be reviewing it in the new year.”
He said Somerfield was also considering introducing in-store TV in 2005: “We are aware of what Tesco has been doing in this area and we’re keeping an eye on that.
“In contrast to Tesco, a lot of our stores tend to be smaller, local shops, so we will need to look at this more closely.”
The trial has been running for six weeks, initially in all Kwik Save stores and select Somerfield outlets. Nick Hall, Somerfield marketing controller, said: “The trial has been well received and we will be reviewing it in the new year.”
He said Somerfield was also considering introducing in-store TV in 2005: “We are aware of what Tesco has been doing in this area and we’re keeping an eye on that.
“In contrast to Tesco, a lot of our stores tend to be smaller, local shops, so we will need to look at this more closely.”
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