Tesco has signed up Paula Radcliffe as the face behind Race For Life, the charity run organised by Cancer Research UK for which it is national sponsor.
Radcliffe, one of the UK’s leading long distance runners, will take part in the first Race for Life this year in Battersea Park on May 4. There will be 162 different five km races, which are for women only and can be either walked or run. The last is scheduled for July 31.
A total of 425,000 women are expected to take part, with the aim of raising £23m.
Radcliffe said: “Tesco Race For Life is a fantastic opportunity for women of all ages and fitness levels to raise money for Cancer Research UK. If more women can start exercising more regularly and eating more healthily we will get one step nearer to reducing cancer cases.”
Radcliffe’s signing demonstrates Tesco’s continued drive to promote health and fitness among consumers. It follows the launch of a personal shopper scheme in five Tesco stores that provides dieticians to advise shoppers on healthy eating.