Independent Retailer Month kicked off yesterday, aimed at encouraging people to shop local and support indie retailers.

The awareness-raising campaign, which is now in its fourth year, aims to drive footfall to local shops by encouraging independents in towns and villages to create and host activities throughout the month.

“Most people don’t realise how valuable their custom is to their local, independent businesses,” said Clare Rayner, founder of Independent Retailer Month.

“We need customers to understand how their hard-earned cash can boost their local economy, depending on where they choose to spend it.

“Every pound spent with independent retailers in your local town or village is worth 10 times more to your community than if you spent it elsewhere. We want consumers to re-engage with their local businesses and discover the benefits of shopping closer to home,” she added.

Retailers that want to get involved can download resources from the Independent Retailer Month website where they can access posters and information about events being hosted throughout the month.