instore marketing

Packing in more detail Tesco has adopted a new packaging system for its tray packed Ready to Roast fresh meat joints. Tesco says the new linerless high speed sleeving system from SE Dynarap enables it to deliver more customer information. Matt Simister, category manager for red meats at Tesco, said: "With sleeves instead of small generic self adhesive labels, we can include food values, price, sell-by dates and other customer information, food assurance and quality marks, ingredient listings and nutritional information ­ all on the one sleeves and in legibly sized type." {{MEAT }}