Booths has launched a wine with no label.
The wine, which also has no name, has gone on sale at the northern supermarket chain in cases of 12 for £43.21. It claims only two people know where the wine is sourced from.
It follows weeks of intrigue on social networking sites after Booths announced it had a ‘secret’.
It began dripfeeding clues last week, prompting hundreds of guesses from followers.