As predicted by The Grocer last week, Asda is launching the first-ever supermarket estate agency in the summer.

Homes@Supermarkets will be trialled in the north east initially, with a plan to roll it out nationally early next year under the brand Homes@Asda.

Touchscreens will be placed near entrances in 10 pilot stores enabling customers to view houses for sale or leave their details for a rep to follow up. Once the venture has gone national, an online estate agency will roll out.

Asda plans to slash estate agent's fees and save customers £2,000 by undercutting the average fee of 1.5% to 2%. Potential sellers or buyers will be incentivised in the first month of launch to sign up and receive £1,000 of Asda vouchers once the deal had completed.

Overall estimated time from offer to completion would be cut from ten weeks to four weeks. Asda has beaten rivals Tesco and Sainsbury to the post, as both are looking to launch their own estate agent offer.

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