Somerfield’s owner Violet Acquisitions has put its discount chain Kwik Save up for sale, reports suggest.

Without citing sources, reports claim that Violet Acquisitions is in advanced talks with potential buyers to sell the chain.

Companies linked to the sale include c-store group Costcutter, Icelandic retail predator Baugur, and wholesaler Bestway.

The Grocer has been following speculation for months that Somerfield could be preparing to offload the Kwik Save brand. In October last year, analysts told The Grocer that Kwik Save would be sold because it had been a “major problem” for Somerfield.

A number of Kwik Save stores have also recently been converted to the Somerfield fascia and as revealed by The Grocer two weeks ago, Somerfield’s group retail director Katie Bickerstaffe has been appointed managing director for Kwik Save.

She is set to take up her new role next month when former B&Q commercial director John Cleland joins Somerfield as retail director.