Asda is to launch a TV ad campaign featuring Sharon Osbourne as the new face of the supermarket on February 17.
The campaign will focus on Osbourne as a mother and she will appear in an initial series of 12 national TV ads with several ‘Mums in a Million’. They will talk about how Asda helps them cope with being a parent.
The TV ads will be part of a wider campaign for Asda’s services for mothers. Marketing director Chris Pilling said: “Sharon’s a real-life mum and our customers relate to her.”