Although Nisa has been working with Galleria for some time on a similar system, this one is tailored to Costcutter’s specific storebase, range and requirements, said category development manager Andy Coulthard. “We’re looking at regionality in every category, and creating templates that take into account local differences, starting with beers and ciders.
“In categories like biscuits for example, there might not be that much regional variation. In categories such as beers and ales, there are enormous regional variations, and to be credible, we’ve got to drill down to particular towns.”
By spring next year, every major category should be covered, enabling 1,150 members, including those linked to Murco forecourts, to log on to the Costcutter website, enter details of their fixtures plus a store location, and receive a tailor-made planogram within 20 minutes, said Coulthard.