Asda chief operating officer Dave Cheesewright looked like he might have gone a few rounds with disgruntled suppliers at the launch of Defra's sustainability strategy for the food industry this week.

Cheesewright had told The Grocer that suppliers should "pick up the phone" to tell him of any wrongdoing during Asda's price negotiations. Perhaps someone favoured an even more direct approach

The Grocer asked Asda's big cheese if a supplier was responsible for his shiner, but he laughed it off, adding: "Everybody keeps saying that."