The group has given its 35,000 sq ft depot in the city’s docklands area a £1.3m makeover. As well as offering core grocery, Musgrave has ramped up its foodservice offer with 1,000 new lines including international dishes, chilled specialities and fresh fruit and veg.
The depot, which has been made easier to navigate, will also feature a food demonstration area with a test kitchen and a chef to provide advice and training in foodservice techniques. To develop the concept, Musgrave staff had travelled across Europe analysing the latest trends, said depot general manager Rodney Nicholl.
However, despite the costs involved in revamping and running the depot, Musgrave had no plans to increase its prices, he stressed. “With the introduction of new ranges our buying power has increased even further, so more savings will be passed on to the retailer,” he said.
The depot heralded “a new era for the cash & carry business” and would “dramatically enhance the shopping experience of both independent retailers and foodservice professionals”, said Musgrave.
Meanwhile, Morrisons said it was looking into the use of the Market Street name by Musgrave.