Tesco is venturing into the movie-making business.
The supermarket giant has launched a joint venture with new media firm Amber Productions to make films based on the books of best-selling authors.
The first film, Paris Connections, is based on a thriller by Jackie Collins. It is currently being shot in France and will be available on DVD in Tesco stores in May. Three further films based on Collins' novels are planned.
“This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry,” said Tesco entertainment director Rob Salter.
“Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well-known authors.”
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