Independent retailer Jempson’s is promoting food and drink producers in the south-east.
The Nisa member is highlighting locally sourced products through samplings and tastings, point of sale and promotional leaflets until May 1.
Jempson’s operates one 33,000 sq ft superstore in Peasmarsh, East Sussex. Steven Jempson, who with his brother Andrew is joint MD of the business, said: “The campaign involves 15 local companies we have not dealt with before and will determine whether we give them permanent listings.”
The scheme follows a three-week advertising campaign in Meridian TV’s east and west regions that ended at Easter.
Jempson added that results had been positive and that similar local TV advertising was planned for Christmas.