The sixth Somerfield Martin’s format was launched at a store near Wantage this week.
The trial is to be evaluated by both parties in November with a view to pushing on with the partnership.
Speaking at the latest launch, TM Retail managing director David Saunders and Somerfield project director Richard Collins said the project had proved highly successful.
Collins, former MD of Bells Stores, joined Somerfield four months ago in order to work on the TM pilot.
He said: “We believe we have
one of the best c-store formats in the UK.” And Saunders added: “Sales are going very well and we are both very pleased with the format.” The trial is going so well that the partners have already decided to open a seventh store in Redditch in December or January, outside the official trial period. The sixth trial store opened this week, a conversion of a McColls store in Grove, near Wantage in Oxfordshire.
It is the furthest south of the six pilot stores in the Somerfield Martin’s trial.
As with the other five stores, Somerfield delivers around 2,000 SKUs of fresh lines and own label on a six-day-a-week delivery cycle.
Meanwhile, TM Retail contributes another 1,500 lines, majoring on news, magazines and confectionery.
TM retail trading director Paul Baxter said sales at the latest trial store were up significantly on last year.
“We are ecstatic about the performance,” he said.