Sainsbury and Netto have become the latest food retailers to revamp labelling in advance of the publication of the government’s White Paper on Health later this month.
Netto is introducing Food Facts labels across all own brand products detailing ingredients, nutritional values and allergens in a consistent way, while Sainsbury is exploring a simple signposting system “to make things less complicated for our customers”.
Labelling is high on retailers’ agendas as the health spotlight turns on them. Tesco is working on a new scheme while the
Co-operative Group unveiled its new system last month.
Sainsbury executive chef John Wood said its system would launch shortly, but he declined to give details. “We developed the concept behind labelling dietary benchmarks for fat and calories in 1994, which led to the introduction of an industry standard for guideline daily amounts on fat, saturated fat, calories and salt. We recognise customers’ needs have moved on again. We are speaking to thousands of customers to find out what information would be most useful so we can further improve labelling to make it more usable and informative.”
But some people believe the industry should take a unified approach to health-related issues. “It is important the food industry finds common solutions in an effort to make it easier, not more confusing for customers to follow a healthier diet,” said Asda private label director Penny Coates.
>>P40 Junk the Spin
Elaine Watson