Justin King is a man of the people. He even likes a good kickabout of association football and is apparently a "massive" Manchester United fan.

But it's a sign of how busy King is that ahead of United's FA Cup clash with Crawley Town (local team of The Grocer) he was unsure of the fixture list. So King did what any fan would do and instructed his PA to call up the supermarket's press office to find out about the game.

What did Kipling say? 'Walk with kings, nor lose the common touch'...