Tim Kelly, formerly chief operating officer at RHM, has been made an executive director on Premier Foods' board.
Kelly joined Premier last March when it acquired RHM for £1.2bn. He retained his position overseeing cakes and customer partnerships, and managed brands such as Mr Kipling and Lyons. In December, he gained the added responsibility of Hovis's Baking & Milling operations as part of Premier's strategy to rejuvenate sales of the brand. He will continue in this role.
"Tim has had significant experience in consumer goods markets," said David Kappler, chairman of Premier Foods.