Tim Kenny has been appointed to head Musgrave Group's new operating division Musgrave Operating Partners Ireland following the company's acquisition of rival Irish chain Superquinn.

Kenny is promoted from the role of group finance and business development director at Musgrave and will be responsible for establishing the new division as well as the integration of the Superquinn business into Musgrave Group.

"The establishment of this division is the first step in the gradual integration of the Superquinn business," said Musgrave CEO Chris Martin. "Tim was instrumental in the acquisition process and it is logical that he should now lead Musgrave Operating Partners Ireland."

Kenny will be joined on the management team by Eoin McCormack, trading and marketing director for Musgrave Wholesale Partners, who has been given the same role in the new division. Richard Collins has been appointed FD, and Clare Leonard HR and operations director.

"We will now apply our considerable expertise to help stabilise a business that has been greatly challenged by changes in the marketplace in recent years," Martin added.

"In a declining market where consumers are spending less and continuously looking for value, Superquinn has struggled to retain ­market share. We believe that, working with the Superquinn team, we can tackle these considerable challenges and develop the business."

Musgrave Group acquired Superquinn in July this year.