Wholesale distribution group Key Lekkerland has appointed 3663 to supply its customers with ice cream and frozen foods. The new partnership will extend Lekkerland's range as it continues its expansion programme. Under the terms of the deal 3663 will supply Lekkerland retailers directly through the ShopFlow' drop shipment programme, invoiced through Lekkerland. The agreement will not impact on other icecream and frozen food suppliers currently signed up to the ShopFlow shipment programme according to trade marketing manager John Liptrot. He said: "This agreement will enable our retailers to give their customers more choice." {{NEWS }}

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