Tesco is trying to beat its arch rival Sainsbury to market with a new range of products aimed specifically at children. At its suppliers' conference in September, Sainsbury announced that it would launch a range of 175 to 200 "nutritionally balanced" products for kids in the first quarter of 2001. The range will feature innovative packaging and branding. Tesco is now known to be working on a similar range of products. They will be launched earlier ­ in the hope of stealing its rival's glory. The range is believed to be more limited in scope and to have lower price points. Tesco declined to comment. {{NEWS }}