Trevor Bond, Cadbury’s UK managing director, has been handed a new role overseeing Kraft Foods’ European businesses.
Bond is promoted to president (markets) of Kraft Europe, giving him responsibility for the group’s individual national business units.
Kraft’s UK and Ireland MD, Nick Bunker, takes over the combined UK business of Kraft and Cadbury. They will both report to Kraft European president Mike Clarke.
Clarke said retaining Bond reflected the “‘best of both’ approach” Kraft would adopt following its controversial takeover.
“Trevor Bond has done a terrific job in building the Cadbury business in Britain and Ireland and we are fortunate to be able to take advantage of his experience to help accelerate growth across all of our European markets,” Clarke said.
He added: “Nick Bunker will be inheriting a very special asset in Cadbury and I know he has the experience to build an even stronger company that will be a major force in the food industry.”
Bond is the highest-profile figure at Cadbury to survive the takeover. Chief executive Todd Stitzer and finance head Andrew Bonfield both resigned in the wake of the deal, along with chairman Roger Carr.
Kraft signals first Cadbury lay-offs after takeover (4 March 2010)
Will Kraft be able to stop the brain drain at Cadbury? (6 February 2010)
Cadbury top brass confirm exit as finance chief Bonfield walks (3 February 2010)