Kraft is hoping to crack open a larger slice of the Easter market with new spring product and marketing launches. Terry's Chocolate Orange Egg & Spoon is for sharing, with an egg box containing four filled eggs and two spoons (rsp: £1.99). A sampling campaign next month for Chocolate Orange Mini Segments, targeting 2.5 million households, is also aimed at driving growth for the popular brand. St Valentine's Day, Mother's Day and Easter are all catered for with a single spring-wrapped' version of Terry's All Gold in both milk and plain versions (rsp: £5.99, 450g). {{P&P }}

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