Grocery retailers are well positioned to benefit from IPC's latest advertising deal, in which Kraft dressings are advertised only in chosen IPC titles. IPC Media's central sales team has secured a £1m solus advertising campaign to promote the relaunch of Kraft dressings under the new brand name Kraft Get Dressed!'. The campaign runs across a range of IPC's high-profile women's magazines throughout the summer. The Get Dressed!' campaign runs from May to September and incorporates Now, Woman's Own, Marie Claire and Ideal Home. The campaign combines display ads and other executions within the titles. {{CTN }}

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