Retailers need to do more if they are to drive growth, understand consumers and fight back against a culture of discounts, according to Tesco chief executive and ECR co-chairman Sir Terry Leahy.

Speaking at the ECR Europe Conference in Berlin, Leahy said retailer and manufacturers were facing the same questions but had for too long looked for the answers on their own. “Manufacturers have been ahead of us on some of these issues so my message to retailers is we need to do more.

“If we want to deliver more concrete developments on the shopfloor we need more leaders involved, and not just leave ECR to the logistics and systems people.”

Leahy was joined by co-chair Franck Riboud, chief executive of Danone at the opening of the conference.

Metro chief executive Hans-Joachim Korber and Kraft Foods chief executive Roger Deromedi shared their experiences of working collaboratively while the Coca-Cola Retailing Research Group unveiled a new study into attracting and keeping the best talent at store level.

See Saturday’s issue of The Grocer for more.