Two former Unilever UK & Ireland bosses have been given top-level jobs as part of a global management shake-up at the fmcg giant.

As part of the restructure Unilever has created the new role of chief operating officer and has appointed four new category heads who will all report directly to CEO Paul Polman.

­Dave Lewis, who was UK and Ireland president until May last year before moving on to the role of president, Americas, will head the personal care category covering skin, deodorants, oral and hair.

Kevin Havelock, who was MD of Unilever UK Foods from 2004 to 2007, moves from his current role of executive vice president, ice cream, to become president of the newly-established refreshment category, which includes ice cream and beverages.

Antoine de Saint Affrique, currently executive vice president, skin, becomes president, food, covering savoury, spreads and dressings. Home care will be headed by Randy Quinn, EVP laundry, and Sean Gogarty, SVP household care. Asia, Africa and Eastern Europe head Harish Manwani becomes COO.

Michael Polk, president for global foods, home and personal care, leaves to join Newell Rubbermaid as CEO. "Over the past few years we have seen a significant step up in our innovation success rate and our speed to roll them out across markets. The new structure will further accelerate this," said Polman.