Londis has launched a new promotional programme which enables members to earn bonuses of up to 5% on key lines on top of normal promotional pricing. By joining the Diamond Display programme, retailers are provided with a dedicated 1m gondola end unit to display six to eight key lines, identified as Start Buys. Retailers get a guaranteed stock allocation, merchandising material and 2,000 personalised leaflets to distribute in their catchment area. Londis says 200 retailers have already signed up to the promotion which is being rolled out this month. {{NEWS }}