There are probably more depressing things in the world than local radio, but not many.

Lucky listeners to Radio Pembrokeshire got to share in the excitement recently when the station broadcast LIVE AND DIRECT from a local Londis in honour of a new chiller cabinet the shop had got installed.

For reasons that aren't entirely clear, a bloke dressed as the Honey Monster showed up too.

As Alan Partridge of Radio Norwich so eloquently put it: "Smell my cheese, you mother!"