Musgrave Budgens Londis has appointed Loretta Freeman as brand manager for Londis.
Freeman joins MBL following an eight-year career at Tesco where she worked in marketing and spent four years with the buying team for fresh produce.
In a newly created role, Freeman will co-ordinate marketing campaigns for the Londis brand, reporting to Ross Halliday, head of marketing for Londis. She will also assist in the development of the Londis brand strategy.
Halliday said: “We are very excited about the opportunities for Londis and Freeman’s experience will bring about continued development of the business. In the past 12 months, we have worked closely with retailers to develop the brand.”
Before joining Tesco, Freeman graduated from Plymouth University with a BA Hons in business studies.