Londis will be trialling an in-store radio station ­ Londis FM ­ at its Retailing 2002 show. Trade marketing director of Londis Ross Halliday said: "We'll be trialling it on the Londis stand to gauge retailer response. "We're not committing to a launch yet. It depends on the support we get from our members." He said the venture would be entirely voluntary for retailers. If the trial proved successful, Londis could launch the station in the mid to late summer. The broadcasts would be transmitted via satellite and contain a wide variety of music, plus Londis jingles and some supplier advertising. Halliday added: "It will be a way of improving instore ambience and persuading customers to spend more money. "The station will operate on a three-week rolling programme in line with our in-store promotional campaigns. "Because it will be transmitted by satellite, there will be no repetition of material and it will be able to run 24 hours a day." Halliday said costs for the scheme would depend on the amount of advertising secured. The Retailing 2002 show will be touring the UK starting next week. It will launch at Westpoint, Exeter, on April 9, moving to Sandown Park Racecourse on April 11, the NAC at Stoneleigh, near Coventry, on April 16 and Doncaster Racecourse on April 18. {{NEWS }}