The symbol group will offer two ranges, one for sites with passing trade and one for neighbourhood/convenience outlets. Sales director Terry Bedford said Londis was pressing forecourts to expand fresh food and alcohol at the expense of ambient grocery in some cases. “We’re trying to get convenience forecourt operators to use old car showrooms or workshops to expand their sales area. The aim is to create a full-blown c-store that just happens to sell petrol.”
Londis is also offering forecourt retailers a raft of deals to persuade them to sign up.
The renewed package includes 20% off the Londis Express fascia until the end of January 2004. Tailor-made PoS kits plus four deep-cut impulse food promotions for smaller forecourt stores are also on offer.
Other sweeteners include free stock-takes, discounts on technical equipment, money off applications for licences to sell alcohol and stock credits.
Londis will invite operators to one of four events in Bristol, Sunderland, Blackburn and the Midlands to discuss the recruitment package.