Licensees of Warner Bros Looney Tunes cartoon are set to get support from the brand’s first advertising campaign.

Manufacturers such as Highland Spring, as well as retailers like Asda, Argos and Woolworths, are backing the Spot the Looney print, online and promotional campaign, targeted at children aged six to 12. Print ads will appear in kids’ titles and Woman magazine next month, while press promotions kick off in the children’s supplements of national papers. Each ad features one licensee and shows children acting out a Looney Tunes character.

Highland Spring, which has just brought out new packaging for its Looney Tunes water, is shown alongside a Daffy Duck impersonator.