Asda has claimed both the cheapest basket and the top spot for store performance.
The chain's EDLP has kept its basket price below £37 since the end of October. But what really stood out this week was that 13 items on the Grocer 33 list were on offer at Asda, mostly Rollback deals.
Safeway in Glasgow edged Sainsbury into third place by just 1p and was praised for its merchandising, especially in the fresh sections. By comparison, Sainsbury in Liphook was criticised for untidiness, clogged aisles and a long wait at the till. A large delivery had tied up staff, resulting in a poor report from our shoppers for store performance.
Tesco Extra in Altrincham was described as "an amazing store" and had a separate 500 sq ft Christmas Shop at its rear. But it had no Hardys. The chain's store in Heanor would also have been breathing down Asda's neck had it sold 320g jars of Dolmio.
In Suffolk, Safeway had a problem with stocks of dairy and chilled items. And a special on a larger pack of Corn Flakes depleted stocks.
Aisles were cluttered at Waitrose, not all staff wore uniform and Hardys was out due to "supplier problem".
Somerfield's small store at Cramlington "had a good range of products". But even great deals on McVitie's and Penguin biscuits put the basket price some £5 dearer than at Asda.

{{INSIGHT }}

Topics