The retailer said its truffle-basted turkey breast joint had sold out, with premium alternatives to turkey also doing well. Duck orders had surged 156% year-on-year, while sales of venison racks were up 117%.
"This Christmas looks certain to be a luxurious occasion as customers opt for premium quality," said Waitrose managing director Mark Price. "Over the last couple of weeks, customers focused on staying warm through the cold spell but now festivities have arrived in earnest. The innovative and theatrical seem to have struck a chord as customers seek out culinary talking points for their Christmas entertaining."
Waitrose admits it is still on a learning curve with c-stores (11 December 2010)
Strong sales at Waitrose despite weather woes (06 Dexcember 2010)
Heston’s Christmas pudding is festive hit for Waitrose (29 November 2010)