Waitrose has announced record-breaking sales of £113m for the week ending 11 December, up 9% year-on-year, off the back of shoppers opting for luxury items in their Christmas shopping.

The retailer said its truffle-basted turkey breast joint had sold out, with premium alternatives to turkey also doing well. Duck orders had surged 156% year-on-year, while sales of venison racks were up 117%.

"This Christmas looks certain to be a luxurious occasion as customers opt for premium quality," said Waitrose managing director Mark Price. "Over the last couple of weeks, customers focused on staying warm through the cold spell ­ but now festivities have arrived in earnest. The innovative and theatrical seem to have struck a chord as customers seek out culinary talking points for their Christmas entertaining."

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