Bestway is bringing back its promotional scheme Magic Circle in what it claims will be one of its biggest-ever campaigns.

The first of the three-week programmes started on Friday with a further five scheduled for 2010.

"Run in 2009 for the first time, Magic Circle was one of the most successful promotions ever staged by Bestway," said Bestway MD Younus Sheikh. "Sales last year were up by 36% on standard promotions, with volumes up by 88%."

Retailers can earn a discount of up to 3% buying a selection of products in the promotional period.