Makro has launched the next stage of its Love the Pub campaign a best practice guide for the pub industry based on the Take Home Blueprint, which was scrapped by the FWD in November last year.

The trial, which will take place in four independent pubs in the north west, provides merchandising, range advice and PoS material to publicans. It is backed by six manufacturers Cadbury, Walkers, Britvic, Heineken, Diageo GB and Foster's EMEA.

"By obtaining support from a range of non-competing manufacturers, we will have access to all the latest data to feed into an industry best practice solution branded 'Independent Best Advice'," said Garry Craft, head of customer target management at Makro. "We will then share these independent solutions with our customers on a one-to-one basis to ultimately boost their sales, margins and customer numbers."

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