Makro has launched the sequel to its Love The Pub campaign - Every Day Takeaway - to help build business with fast food outlets.

The cash & carry giant said the campaign would support takeaway operators by offering a wide range of new and trusted products for everyday needs as well as a chip fat oil recycling scheme.

Takeaway customers will be offered specific price promotions on core lines such as soft drinks, frozen and disposables.

"Makro prides itself on being the business partner for independent operators and we've worked very closely with our takeaway customers to develop a range that not only meets their needs but offers support too," said Hannes Floto, Makro's UK MD.

Every Day Takeaway was the next phase in the company's strategy to develop a "real one-to-one relationship with key customer groups", he added.

Its Love The Pub campaign, launched last November, helped recruit 4,500 new businesses.

The chip fat oil recycling scheme has been launched in response to in-house customer research, he added. Makro will pay its customers 10p per litre off the price of products in-store.

The campaign is the latest plank in Makro's business transformation programme, launched in 2007.

Topics