The directors, using their own money, have bought the UK business with an option to start up an operation in Ireland within four years. Nestlé acquired Eismann when it bought the German ice cream giant Schoeller in October 2002.
Eismann UK has 100 home service vans operating under a franchise partnership selling 250 Eismann-brand premium frozen products directly to over 60,000 households in the south of England.
Eismann UK md Karl Schneider said the £12m business had a good opening balance sheet and he expected it to make a small profit in its first year. It would benefit from buying as a group with former parent Eismann International.
Schneider said its priorities were to boost motivation among the franchisees in order to make the service “second-to-none”, continue to slim down the business under its fixed-cost savings programme and expand to Bristol and northwards to Lancashire and Yorkshire. Schneider said he was also seeking master franchisees to run 10 to 15 vans in Scotland.