Other high-profile speakers include Keith Hogg, MD, off-trade, at Scottish Courage who will talk about the lessons to be learnt from Bulmers. There will also be case studies from Heinz, Britvic and US company Milnot Holding, as well as expert advice from Commercial Advantage Consulting.
David Bridges, CEO of Billetts Marketing Sciences, will unveil the results of a major research project conducted with The Grocer into the whole area of trade promotional spending.
The research will allow suppliers to benchmark their position and identify areas to improve their promotional performance.
The conference takes place at the SAS Portman Radisson Hotel in London on February 24. Call 01293 610255 for details.