McKeith range being expanded not cut


Martin Greaves Head of commercial operations, McKeith Research Sir; I would like to clarify a misunderstanding in your recent article ('McKeith's Healthy line goes into Asda', The Grocer, 25 February, p59) with regard to the range of Gillian McKeith health bars. Due to the continuing success of these bars, we are expanding the range, rather than reducing it. We have just completed a significant investment in the re-branding of our current ranges of products and the development of new ranges in preparation for a comprehensive launch into the multiples.


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