Ocado has created a shop within a shop where customers can buy ingredients on the Great British Chefs recipe site.
Ocado will now be able to offer ingredients for dishes concocted by the likes of Nathan Outlaw, who runs the world’s only two Michelin Star fish restaurant.
Ocado founder Jason Gissing said the new webshop “brings expert knowledge from the professional kitchen to our customers’ homes”.
The number of recipes on the webshop will increase from five this week to more than 100 over the summer.
The launch follows a tie-up with the BBC Good Food site earlier this year that encouraged users to visit the Ocado website to buy ingredients.